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The guide · steeping now

Teach Solo: Find and Keep Chinese Clients

The China playbook for independent ESL teachers. Nine chapters, a 90-day action plan and every template we use, built on screenshots of real conversations with real parents.

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Inside the book

Part I · The market
  • 1. The market after Double Reduction
  • 2. The Chinese parent in 2026
Part II · Going solo
  • 3. Why go solo
  • 4. Your professional toolkit
  • 5. Common requests: courses and solutions
Part III · Getting found and selling
  • 6. RedNote: how they find you
  • 7. WeChat: from lead to payment
  • 8. Demo lessons that convert
  • 9. Keeping students for years
Part IV · Putting it together
  • Epilogue
  • A 90-day action plan
  • Appendices: glossary, all templates and scripts, FAQ

Questions

Who is this guide for?

ESL teachers, native and non-native, who teach Chinese children online through a platform or want to start, and who are ready to find their own clients.

Do I need to speak Chinese?

No. The guide gives you the key Chinese phrases, search queries and message templates you need, and explains what parents really mean when they say them.

Is it about teaching methods?

Only a little. It is mostly about the business side: getting found on RedNote, converting on WeChat, pricing, terms, demo lessons and retention.

When does it come out?

The text is written and we are finishing the layout. Join the list and you will be the first to know.

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Teach Solo is almost ready. Leave your email and we will send it to you first, plus one cup of insider tea a week: a short, practical note from the Chinese market. No spam.