How Chinese parents find an English teacher in 2026: the six steps
From a RedNote search to a WeChat Pay transfer: the path a Chinese mother takes before she books a lesson, and what the teacher has to get right at each step.
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Spill the Tea
Insider notes from the Chinese market: how parents search, what they really mean, how to price, what to post. One cup, one topic.
How the RedNote algorithm works for ESL teachers
The sandbox, why saves beat likes, how old posts keep bringing parents, and the quiet shadow ban. What a new teacher account on Xiaohongshu needs to know.
Why 25-minute lessons are the standard for Chinese students
Coming from hour-long lessons, 25 minutes sounds too short. Here is why Chinese parents expect it, why it works better for kids, and why it pays better for you.
From first message to demo lesson: a three-message WeChat funnel
What to write to a Chinese parent on WeChat, in what order, and the five messaging mistakes that lose clients before the demo.
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